This profile view reveals two distinctive elements that define the TAG Heuer Autavia.

First, notice the precision-machined coin-edge bezel—a functional design allowing grip even with gloves, dating back to when pilots and racing drivers relied on these timepieces as critical instruments rather than accessories.

Second, the “beads of rice” bracelet—a premium construction that balances flexibility with durability. Each link is individually finished, creating a bracelet that forms perfectly to the wrist while maintaining its structure over decades.

What makes the Autavia particularly interesting is how @TAG Heuer leveraged its heritage to create modern relevance. When developing the current generation, they conducted the “Autavia Cup”—an unprecedented public voting campaign allowing collectors to select which vintage reference would inspire the new model.

This approach generated substantial market data and pre-release enthusiasm valued at over €2.3 million in equivalent advertising costs—a masterclass in customer-centric product development.

In a world of disposable products, what design elements do you believe contribute to true longevity?