When discussions around value retention in luxury watches come up, names like Audemars Piguet, Patek Philippe, and Richard Mille understandably dominate the conversation. These maisons have long histories of limited production and consistent market performance.

But to overlook OMEGA SA is a missed opportunity.
Omega’s contribution to horology is both historic and enduring. The Speedmaster Professional Moonwatch, forever tied to NASA and space exploration, remains one of the most collected and culturally significant timepieces in the world.

Beyond that, limited editions, vintage references, and unique provenance models continue to command strong values in the secondary market.

Case in point — the Omega Snoopy editions, which have shown remarkable appreciation over time.

At the same time, seasoned collectors are increasingly shifting attention toward independent watchmakers — brands like F.P. Journe, H. Moser & Cie, Rexhep Rexhepi, and De Bethune — prized for their artisanal craftsmanship, limited production, and individuality.

It’s also worth noting the rising momentum behind A. Lange & Söhne and Vacheron Constantin. Once quieter names in the value-retention conversation, both brands are gaining meaningful traction among serious collectors.

The market is evolving and true collectors are looking beyond the obvious.